Climate change alarmists are pushing for a change in vocabulary to scare people into taking global warming more seriously, starting with terms like “global meltdown” and “climate collapse.”

Writing for AdAge this week, Aaron Hall argues that in order to get people to “take action” against climate change, “rebranding” is crucial, since people have gotten too used to the idea that climate is changing and need to be shocked into the notion that the world as we know it is ending.

“Is there a better way to convey the urgency of the situation, while also encouraging folks to take action? Could the tools of branding and brand naming create a more resonant, powerful name?” Mr. Hall asks.

What he and his marketing team came up with was a series of much more frightening labels to stick on climate change in the hope of jolting people into meaningful engagement.

The terms “Global Meltdown” or “Global Melting,” for instance, deliver a more negative image than mere “Global Warming,” he contends. “The names signal that ice caps are melting, but also create a more visceral image in the mind — that real feeling of ‘melting’ when it’s too hot outside. A meltdown is a disastrous event that draws from the ultimate terror of a nuclear meltdown, an apt metaphor for global destruction.”

“Climate Collapse” and “Climate Chaos,” on the other hand, “instill a clear message or even a direct call to action,” Hall notes, adding that “there’s nothing neutral about collapse or chaos.”

To up the rhetoric even more, Hall proposes the weaponized term “Scorched Earth.”

“Sometimes a brand name needs to be hyperbolic to truly capture hearts and minds. If we don’t take massive action now, Earth will be uninhabitable — an irreversible barren wasteland,” he insists. “‘Scorched Earth’ paints the direst picture of what’s to come and what we must avoid and is likely the edgiest brand name from our exploration.”

“Whatever we call it, impending climate doom is upon us if we don’t act quickly,” Hall concludes. “Perhaps a new name will shift the needle, even if just a little.”

Mr. Hall’s contention that it does not matter if what is said is true as long as it elicits the necessary response is reminiscent of similar assertions by leaders of the Extinction Rebellion (XR) movement.

Spokespersons of the movement have acknowledged that their claims that billions of people are going to die from climate change have no basis whatsoever in scientific fact but are necessary to provoke the kind of response that is needed to cut back on greenhouse gas emissions.

Pressed last month on what the basis was for predictions of mass deaths, XR spokesperson Zion Lights acknowledged there is no real ground for these predictions, but contended that such incendiary language is necessary to motivate people, confessing that “alarmist language works.”

While it is clearly true that “alarmist language works” in some cases, it is also true that people tend to resent being lied to and manipulated.

Like Aesop’s fable of the Boy Who Cried Wolf, climate alarmists may wake up one fine day to find that nobody believes them anymore.

Such is the price of lying.

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A Florida teen spent seven days of his Thanksgiving break sleeping on top of a semi truck to raise money for a good cause.

Carson Rudy, 14, hopes to help Convoy of Hope, a faith-base humanitarian aid organization, purchase a brand new semi-truck to help their efforts by raising $250,000 by 2024.

The teen first heard about the organization while in Indiana for a conference, where he was being honored for raising over $100,000 for a variety of charities. When he saw a semi truck for the organization parked outside, he told his dad he wanted to raise money to help them buy another.

Convoy of Hope uses the semi trucks to transport vital supplies to those in need.

When Carson’s father, Shawn Rudy, reached out to Convoy of Hope to ask them how much a semi truck would cost, they were initially confused.

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“They were like, ‘Excuse me?’” Shawn Rudy told The Lakeland Ledger. “I said, ‘My son wants to raise money to buy you a new truck and trailer,’ and the people said, ‘Oh wow, this kid is legit.’”

Carson said he supports the organization because they do more than just disaster relief.

“It also teaches people in third world countries how to grow their own food,” he said, adding that the faith-based organization also focuses on “women empowerment.”

His campaign caught the attention of Diesel Life, a diesel fan and trucker apparel company, which became his first corporate sponsor.

The company pledged 50 percent of their online sales from Nov. 19 to Nov. 26 to Carson’s campaign.

“You can probably find most 14 year old boys playing Fortnite, or glued to their cell phones, but not Carson Rudy,” the apparel company wrote on Facebook. “Although Carson did admit he loves playing games on his iPad he has a passion for charity work.”

Carson ascended the truck, donated for the week by Saccar Trucking, parked outside of his church on Nov. 19 and lived in a built “Truck House” that sat on top of the trailer, complete with a bathroom tent.

People brought Carson meals and came from all over to donate to “Carson’s Big Rig Project.”

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Despite the rain and the cold, the determined teen stayed on top of the semi, only coming down for 10 minutes a day to take a shower.

This year, he is aiming to raise $20,000 toward his $250,000 goal. So far, he’s raised nearly $10,000 of that goal!

Sleeping outside to raise money for charity isn’t something new for Carson. In 2016, he spent his Thanksgiving break sleeping on top of a billboard to raise money to fund missionary work, according to WTVT. Carson raised over $100,000 during that “Up in The Air” project.

Even though many have commending the teen for his efforts, Carson remains humble and turns the focus back on the cause.

“Some people need help in faraway places that can’t always get it,” he told Bay 9 News. “It feels nice to know that you’re helping people.”

If you would like to donate to Carson’s campaign, benefiting Convoy of Hope, you can donate online through his church by clicking this link.

We are committed to truth and accuracy in all of our journalism. Read our editorial standards.

According to the establishment media, President Donald Trump was golfing for Thanksgiving. Again. Until, that is, he wasn’t.

Let me explain. The official story was that the president was going to be hitting the links for the holiday, something that the media certainly had a lot of fun with.

Newsweek’s story probably got the most play. It was originally titled “How is Trump spending Thanksgiving? Tweeting, golfing and more.”

“As with any other day of the year, Trump will probably be tweeting, or expressing his opinions in another way,” Jessica Kwong wrote, according to the New York Post.

Well, not quite:

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CNN: President Donald Trump made an unannounced visit to troops in Afghanistan, the first time he’s visited that nation, where the US has been at war for 18 years.

— Jake Tapper (@jaketapper) November 28, 2019

That’s slightly awkward. How did that happen?

Basically, Kwong laid it out herself: She wrote the story before Donald Trump actually did any of the stuff in it.

Trump headed to Afghanistan to surprise U.S. troops on Thanksgiving https://t.co/f7Xeqz1ZGQ Deleting this tweet because it was written before knowing about the president’s surprise visit to Afghanistan-an honest mistake. Story has already been updated, as shown in the screenshot. pic.twitter.com/g9CfPaV2kQ

— Jessica Kwong (@JessicaGKwong) November 29, 2019

This was called “an honest mistake.”

Trump ended up serving food to troops at Bagram Air Field in Afghanistan, staying in the country for several hours and reporting that negotiations with the Taliban had been reopened.

“The Taliban wants to make a deal, and we’re meeting with them,” Trump said after a meeting with Afghan President Ashraf Ghani, according to The New York Times.

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“We’re going to stay until such time as we have a deal, or we have total victory, and they want to make a deal very badly,” he added.

Pres motorcade this morning pulls into Trump Intl Golf Club in West Palm Beach. By my count, his 61st visit to this course. It brings the number of days as Pres he’s been to a golf club to 224. pic.twitter.com/ixrHg8zvbP

— Mark Knoller (@markknoller) November 27, 2019

So, what actually happened? Was there any golf played? Newsweek’s story still has that part of the article intact-ish, although it doesn’t make anything clear about the timeline.

“The president and first lady Melania Trump departed from Washington D.C. for the holiday weekend at Mar-a-Lago on Tuesday afternoon. Trump held a campaign rally that evening in Sunrise, Florida, which is about 50 miles southwest of his resort, in which he claimed that there are people who want to change the name of Thanksgiving. His claim caused #WaronThanksgiving to trend on Twitter,” the story read.

“He spent Thanksgiving Eve, from mid-morning to mid-afternoon, playing golf at his Trump International Golf Club. It was closed to the press, according to his public schedule.”

WPEC-TV mentioned its reporters had traveled with the president’s motorcade as he played golf on Wednesday. As for the tweeting part, the BBC reported that pre-scheduled tweets were sent out to maintain the facade that the president was still stateside for security reasons.

“It’s a dangerous area and he wants to support the troops,” White House press secretary Stephanie Grisham told the New York Post. “He and Mrs. Trump recognize that there’s a lot of people far away from their families during the holidays and we thought it’d be a nice surprise.”

Just returned to the United States after spending a GREAT Thanksgiving with our Courageous American Warriors in Afghanistan! pic.twitter.com/b2vgY5BH6z

— Donald J. Trump (@realDonaldTrump) November 29, 2019

“It’s truly about Thanksgiving and supporting the troops,” she said.

However, the majority of the original Newsweek article — that he was going to be spending his time on Thanksgiving playing golf and tweeting was demonstrably false for an obvious reason: It was written before the things it talked about had actually happened. He wasn’t golfing on Thanksgiving. He was doing something entirely opposite.

The bottom of the story now bears a correction: “This story has been substantially updated and edited at 6:17 pm EST to reflect the president’s surprise trip to Afghanistan.” Yes, one might expect.

President Trump, for his part, had some fun with Newsweek’s financial woes while retweeting his son’s shot at the magazine:

I thought Newsweek was out of business? https://t.co/3ro4eSJloo

— Donald J. Trump (@realDonaldTrump) November 29, 2019

It is, yes. And it made that fact known in a very embarrassing way.

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Walking is one of the easiest and most accessible forms of exercise. Barring bad weather or dangerous neighborhoods, you can walk almost anywhere — though some routes are certainly more scenic than others.

For some, though, walking is a necessity, not a choice. Feet are the most readily available means of transportation, but walking where you need to go certainly takes longer than biking or driving.

Adrianna Edwards from Galveston, Texas, is a Denny’s waitress who has had no choice but to walk to and from work. She lost 25 pounds in the process, but she was also losing precious time.

Her pedestrian commute covered 14 miles and took five hours — time she wasn’t compensated for and time she didn’t really have to spare. She wanted to attend college, too, but with no car that was a distant dream.

She didn’t take a back seat and mope around, though: Edwards was saving up to buy a car so she could continue her life goals, so she kept walking.

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“I have bills to pay,” she told KTRK-TV. “I’ve got to eat. You’ve got to do what you’ve got to do.”

‘I FEEL LIKE I’M DREAMING.’ This Galveston woman walked 14 miles to and from work. That all changed after two customers changed her life. After serving the couple, they returned with a car. Watch the perfect pre-Thanksgiving story only on @abc13houston at 6pm. pic.twitter.com/EnUlXxrsKb

— Nick Natario (@NickABC13) November 27, 2019

On Tuesday, the waitress served a couple for breakfast without knowing that they would change her life. She brought the woman a little extra ice cream when requested, and shared her story with the couple.

Edwards’ story compelled them to do something big for the young waitress: They bought her a 2011 Nissan Sentra.

At first, when the woman returned to present the gift to the waitress, Edwards didn’t believe her.

“In my head, I was like, you know, pranks are cool and everything, but this one’s just a tad bit cruel,” she told KTRK.

But the car was truly hers, though she says she keeps looking outside to make sure it’s still there.

“I still feel like I’m dreaming,” she said. “Every two hours, I come look out my window and see if there’s still a car there.”

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The couple who purchased the generous gift wanted to remain nameless, but the woman did speak to the news outlet to explain a little more of their interactions.

“I gave her a note that said, ‘I know it’s Thanksgiving, but I said, ‘Merry Christmas,’ and that, hopefully, someday she’ll just pay it forward,” the anonymous donor said.

Edwards has agreed to do just that now that she’s been the recipient of such an amazing and unexpected gift.

“When I see somebody in need, I’ll probably be more likely to help them out (and) to do everything that I can to help them out,” she said.

According to the gifter, after the initial shock, Edwards “teared up,” which really touched her. She said it “made me happy that she was so moved by that.”

We are committed to truth and accuracy in all of our journalism. Read our editorial standards.

When people think of Santa Claus, they think of the iconic old man with a long white beard and a red suit who leaves presents behind for all the good little children.

However, some liberals appear to have finally come to the triggering realization that Santa is a white male (specific emphasis on the “white” part).

And apparently, some people now think that Santa needs to change his identity and get with the times.

Last year, logo creation company Graphic Springs conducted a survey asking people from the U.S. and the United Kingdom how they would modernize Santa, according to the U.K. Mirror.

There were some funny responses — 23 percent of respondents suggested Santa should have an iPhone, and 22 percent said that he should travel in a flying car.

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However, things got a bit disturbing with one particular survey question: “If you could ‘rebrand’ Santa for modern society, what gender would he be?”

Nearly 28 percent of respondents said they thought Santa should be rebranded as a woman (10.6 percent) or as a “gender-neutral” individual (17.2 percent).

The idea of changing Santa’s gender is, of course, absolutely ridiculous and straight-up horrifying for a number of reasons.

I hate to spoil the fun, but Santa Claus is a fictional character. Perhaps the people who think Santa’s gender is something to worry about were never told this.

However, the concept of Santa is based off of a real man: Saint Nicholas.

Saint Nicholas was a bishop born during the third century who was known for his love for children and his generosity toward the needy. Sadly, he was persecuted and imprisoned for his faith in Jesus.

Over the centuries, European Christians celebrated St. Nicholas Day on Dec. 6 — a time when they would recount the stories of his compassion and kindness.

He was a real person. He was a real man.

To decide to reclassify the gender of a real, deceased person is to deny both history and reality.

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This is another toxic example of political correctness culture and intersectionality.

If you’re not familiar with intersectionality, Reason’s Robby Soave has offered a concise definition.

“The idea is that various kinds of oppression — racism, sexism, homophobia, transphobia, economic inequality, and others — are simultaneously distinct from each other and inherently linked,” he wrote.

“They are distinct in the sense that they stack: A black woman suffers from two kinds of oppression (racism and sexism), whereas a white woman suffers from just one (sexism),” he added. “But they are also interrelated, in that they are all forms of oppression that should be opposed with equal fervor.”

What liberals don’t seem to realize is that the concept of intersectionality will eventually collapse on itself; the latest intersectional injustice will always be displaced by an even newer one because infinite intersections exist.

For the left, there will always be another aggrieved class.

Once they move on from Santa, they’ll push to celebrate gay male couples on Mother’s Day. But by blurring the lines of identity, they will only create further confusion.

With leftists, there’s no end to victimhood. When it doesn’t exist, they create it.

Their message flies in the face of the hope of Christmas.

Christmas is about celebrating the birth of Christ and the generosity and compassion that God has shown to humanity.

That was what Saint Nicholas originally represented.

It would be better to accept reality for what it is and work to love others, no matter who they are.

But true love is not what the left is after.

By arguing over what gender Santa should be, the left is simply distracting people from the true message of Christmas.

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Officials at the United Nations COP25 climate change conference in Madrid next week must consider implementing taxes on developed countries to transfer wealth to nations dealing with “the cost of drought, floods and superstorms made worse by rising temperatures,” more than 150 environmental groups said Friday.

The financial impositions being considered include U.N.-administered taxes on financial transactions, international air travel and fossil fuels.

In an open letter to the president of the COP 25 talks, Chile’s environment minister Carolina Schmidt, the organisations urged agreement on “the creation of a comprehensive financing facility, including debt relief, for developing countries experiencing such disasters.”

The U.N.-sponsored Madrid conference is set to be dominated by discussions on so-called “loss and damage” funding, with a sharp divide between developing nations and richer polluters over how finance should be structured.

Green groups this week claimed the increased pace and intensity of climate disasters, such as the twin cyclones that devastated parts of Mozambique this year, means that funding needs boosting to keep track.

They said the amount needed for loss and damage would top $300 billion annually by 2030.

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“Without finance to help countries cope with climate-induced loss and damage, the most vulnerable parts of the world will sink deeper into debt and poverty every time they are hit by climate disasters they did not cause,” the letter said, as quoted by AFP.

President Donald Trump officially withdrew the U.S. from the Paris Climate Accord last month as part of an election promise to voters.

As Breitbart News reported, as far back as June, 2017 Trump said he was looking forward to exiting the agreement.

The president spoke then of following through on his commitments to the American people.

“In order to fulfill my solemn duty to protect America and its citizens, the United States will withdraw from the Paris Climate Accord,” Trump declared.

Compliance with the accord could have cost the U.S. “as much as 2.7 million lost jobs by 2025 according to the National Economic Research Associates,” said Trump. “This includes 440,000 fewer manufacturing jobs — not what we need…”

The Paris Climate Accord will form the basis for any future reparations as decided at COP 25. Almost 25,000 people and 1500 journalists will fly in to Madrid from Monday to attend the meeting.

Follow Simon Kent on Twitter: Follow @SunSimonKent or e-mail to: skent@breitbart.com